Updating print media
IRM Sud Ouest is a private MRI and Ultrasound clinic in Montreal. Their website and print media have been the same since it opened in 2008. As their services changed (the addition of ultrasound services), new print material was necessary.
Keeping a similar colour scheme and language is valuable to the brand, so a more modern take on the existing content was implemented with iconographic elements and color blocking. The interest to modernise the visual appeal of this document acknowledged the increasing demographic of career professionals requiring these services and are marketed with consistent visually-striking products. Thus the similar approach to how the clinic can remain relevant in comparison to the competition.
- corporate branding - print - translation -