Execution is key. How to make an overall experience work with intention and success? Good product design is often unseen, that is often when the return on investment is priceless.
02.
Research
Do we know who we're doing this for? How is a particular approach going to impact the project, the team or the product, or the users? Having a good understanding of the five "W" can go a long way.
03.
Strategy
Being well informed by research and insight, finding focus with positioning for relevance, clarity and long-term growth can often keep projects and teams to stay creatively inspired.
04.
Visual Design
Visual perception is one of the strongest human senses used while awake. I do enjoy making sense of content with cues to help with organizing information and instill lasting impressions.
05.
Experiments
Setting some time to test out ideas sets any project up for success. It can be a small paper prototype, it can also be an MVP. Without experimentation, you'll never know for sure how well or how poorly it could be.
06.
Consulting
Looking for opportunities to improve, build, strategize on a problem you can't seem to get quite right yet? We can experiment to find what best approach suits your present needs.
Education
2025 - 2026
Speculative Design - Postgraduate Certificate
Dun Laoghaire Institute of Art Design & Technology, Dublin
2025
Service Design Masterclass
Service Design Executive School - Design Thinkers Academy, Amsterdam
2024
Systemic Design & Mapping
Namahn Design Studios, Brussels
2017
BFA Design
Concordia University, Montreal
Experience
2022 - 2024
Senior Product Manager & Designer @mercedes-benz
Managed & developed a product portfolio for B2B fleets, with focus on 3rd party application integration for coolchain customers
2020 - 2022
Product Design Lead @mercedes-benz
Led and implemented the re-design of a digital application for commercial vehicle sharing.
2018 - 2020
UX Designer @mercedes-benz
Conducted user research and user testing studies and translated them into insightful visual deliverables while leading organizational UX maturity initiatives.
2018-2017
Design internship @smart AG
Delivered digital concepts for beta-tester community, produced cohesive visual brand assets, and participated in various events as a brand ambassador.
2017
UX & Brand designer @STAN studios
Contributed to UX concepts, copywriting, and layout design for global and local brands across web, social and print.
2015
Graphic Designer @Makerbloks
Designed branding assets and conducted market research for an educational STEM startup, creating visual identity systems scalable across print and digital.
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