Execution is key. How to make an overall experience work with intention and success? Good product design is often unseen, that is often when the return on investment is priceless.
Do we know who we're doing this for? How is a particular approach going to impact the project, the team or the product, or the users? Having a good understanding of the five "W" can go a long way.
Being well informed by research and insight, finding focus with positioning for relevance, clarity and long-term growth can often keep projects and teams to stay creatively inspired.
Visual perception is one of the strongest human senses used while awake. I do enjoy making sense of content with cues to help with organizing information and instill lasting impressions.
Setting some time to test out ideas sets any project up for success. It can be a small paper prototype, it can also be an MVP. Without experimentation, you'll never know for sure how well or how poorly it could be.
Looking for opportunities to improve, build, strategize on a problem you can't seem to get quite right yet? We can experiment to find what best approach suits your present needs.
Dun Laoghaire Institute of Art Design & Technology, Dublin
Service Design Executive School - Design Thinkers Academy, Amsterdam
Namahn Design Studios, Brussels
Concordia University, Montreal
Managed & developed a product portfolio for B2B fleets, with focus on 3rd party application integration for coolchain customers
Led and implemented the re-design of a digital application for commercial vehicle sharing.
Conducted user research and user testing studies and translated them into insightful visual deliverables while leading organizational UX maturity initiatives.
Delivered digital concepts for beta-tester community, produced cohesive visual brand assets, and participated in various events as a brand ambassador.
Contributed to UX concepts, copywriting, and layout design for global and local brands across web, social and print.
Designed branding assets and conducted market research for an educational STEM startup, creating visual identity systems scalable across print and digital.