Product Design Lead
Team
Sandra Alexandre-Aimé | UX & Product Design lead
Yasmin Bröhl | UX Researcher
Sina Schultz | Design Intern
Maneewan Chokprathum | Design Intern
Outcomes
Completed trips increased by over
1500%
Active user rate increased by over
1200%
Vehicle keys taken home reduced by
90%
Main Challenges
Improve mobile & web app
| Design strategy
| Redesign product as part of the Mercedes-Benz brand
| Collect, document, analyze and share insights from users and customers
This B2B product innovated in the fleet management industry by enabling the digitization of key processes, including vehicle dispatching and damage management documentation. With this app, a fleet of vehicles can now be tracked, maintained and dispatched remotely. With a small product team, VAN2SHARE increased its user base from a single local non-profit organization to over 1,500 connected vehicles in multiple countries serving small to medium feet customers in less than 18 months.
I stretched myself professionally to work as both a product designer and a design strategist, where I collaborated in a team comprised mainly of key account managers, product owners and operations specialists. I was introduced to the product when the overall business goal was to scale, where I proposed a more sustainable approach to identify the most impactful design and UX interventions to strengthen the strategy’s outcomes.
There were many improvements to work on and I wanted to collect enough evidence to better prioritize design interventions which would align with the product’s main strategy: scaling. After taking an inventory of the problems and learning from customers on field research trips, I was able to define a strong way forward to launch the product on the market with a rebranding and a UX strategy. This approach included a multimodal feedback process where business and product owners were enabled to ask more customer-centric questions to users and customers more frequently.
With my expert contribution and transparent working practices, customer-centricity was soon added as a strategic product pillar and allowed UX insights to contribute directly to the product’s strategic business goals.
