User Interface Development
The research really helped to move the visual language forward with ease. We were able to avoid creating content based on internal product team preference and some success to come with these improvements as well.
Design Efforts
High Fidelity Screen Development | Prototyping | Design Component Library
Design Style Guide Creation | Iconography Design | UI Concept Development
The visual language for the app had to fit the Mercedes-Benz digital product series, as well as continue to fulfil its main purpose. We faced many challenges with making these visual changes to integrate this product in to an organisation’s main focus for luxury-based products, rather than commercial ones.
Despite the challenges like making the case for new iconography specific for van fleets, or enabling the integration of this application into the organisation’s digital portfolio, we were able to build trust from within with our inclusive approaches and sharing our visual deliverables along the way.